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STRATEGY
DESIGN
BRANDING
A MULTIDISCIPLINARY CREATIVE AGENCY
The
Round
blends
strategy,
design
and
branding.
We
offer
boutique
creative
services,
creating
visual
identities,
content
strategies,
campaigns
and
digital
experiences,
as
well
as
capsule
collections
and
productions.
Featured Projects
COLAYA
Visual Identity,Branding, Creative Strategy & packing design  
MORNING LIGHT - CATALOG
Conceptual capsule collection for Fresh Paint Exhibition. In collaboration with Shenkar Design Research Center.
FRESH PAINT EXHIBITION
Collaboration with Shenkar design research center . Exhibition, product & concept design  by THEROUND agency.
MICU
Creative Direction, Fashion Design
KAV - Fashion Week Collection
Creative Direction, Fashion Design
TERMINAL X - Summer Campaign
Creative Direction
KAV - Spring Collection 
Concept, Fashion Design
YETZT
Creative Consultancy, Branding, Concept, Sustainable Strategy
MICU
Creative Direction, Brand Establishment, Fashion design & Production
(Ph: Merav Ben Loulou, Visual Identity: Field Day)
SULTANA
Brand Development, Creative Consultancy
(Ph: Shalev Ariel)
MICU
Creative Direction, Fashion Design
KAV - Fashion Week Collection
Creative Direction, Fashion Design
TERMINAL X - Summer Campaign
Creative Direction
KAV - Spring Collection 
Concept, Fashion Design
Our Services
Our Services
Brand Design and Consultancy

Based on extensive trends, visual and contextual research, and the building of a coherent and meaningful story - we craft valuable and timeless brands that stand out with a distinct visual signature and accurate messaging.

Multidisciplinary Design Approach

From physical to digital products, capsule collections or space design - we tailor for each project suitable design solutions, using varied design tools, and collaborating with open-minded artists and creators.

Creative Strategy

Focused on our clients goals, position and markets, The Round provides personalized creative guidance, ranging from the development of communication strategies, visual and verbal identities, products, campaigns, and customer experiences.

The Studio

The Round was founded by Inbar Ben Shabat and Shira Albeck, two designers and creative directors, whose practices encompass fashion and textile design, visual communication and curation. The two, fulfilled their vision and created a multidisciplinary studio, where research and strong concepts are the keys for any process. Home for design, creativity, art and culture, which allows its founders to move freely between genres and methods, in order to create wide, innovative and cross-disciplines projects. 

Explore More Projects
MA MAISON
Creative Direction, Brand Establishment  
TERA LIBERO
Visual Identity, Image Making
KAV
Creative Consultancy, Fashion Design
(Ph: Merav Ben Loulou)
"From physical to digital, we tailor for each client a suitable design solution, moving between genres, techniques and methods - in order to create wide, innovative and cross-discipline projects."
MACCABI MUSEUM
Content Management, Visitor Experienced Design
(Created at Breeze Creative)
NISO
Catalog design, Pattern design  
TERMINAL X
Creative Direction, Art Direction, Brand & Marketing Design
(Ph: Dmitri Talianski)
Selected Clients

Kornit Digital, Ma Maison, Micu, Niso, Pila P, Sultana, Tera Libero, Terminal X, Yetzt

Alef Alef, Checa Studio, Kav Design, Kornit Digital, Maccabi Museum, Rise by Barclays, Sultana, Terminal X